New RNA brand is launched
Monday 21 November 2011
The RNA Logo
The Romantic Novelists’ Association (RNA) was formed in 1960 to promote romantic fiction and to encourage writing, and now represents more than 700 writers, agents, editors and other publishing professionals. Following a hugely successful golden anniversary in 2010, the RNA have been working on a new brand identity to reflect their vision as an organisation.
Last night, at their Winter Party at One Birdcage Walk, RNA President and bestselling author Katie Fforde unveiled the new logo, and her hopes for the future of the association. By becoming more prominent and more recognisable, the RNA’s new look will re-affirm their position at the heart of the romantic fiction community, and commitment to excellence in publishing.
“Our new logo is bright, simple, versatile and memorable. We have brought together a heart and a book – which when united may be seen as a flower or as someone reading – and the strapline 'love writing', which lies at the core of what we do, however you read the words,” she said. “Together with our new-look RoNA awards, we hope it will help bring the Romantic Novelists' Association to the forefront of the minds of everyone involved in the industry and that our logo will become a recognisable hallmark for excellence in romantic fiction.”